Price Hike in Regular Sodas Effective in Reducing Their Consumption Stats!

Published:March 25th, 2011

An increase in the selling price of regular sodas coupled with educational intervention may be an effective means of decreasing the rate of consumption among regular soda consumers, according to a study conducted by the American Public Health Association and published in the 2010 issue of the American Journal of Public Health.

In this study, the researchers tried to manipulate the price of regular sodas in the cafeteria of the Women’s Hospital in Boston, Massachusettes by increasing the price of the regular sodas by thirty-six percent while promoting educational awareness against these products. During this observational study, the researchers noted that there was a twenty-six percent reduction in the sales rate of regular sodas indicating that this regular soda price hike may be a means of reducing the caloric intake among patients thereby reducing the rate of obesity in the long run. However, further larger scale studies in different sites and population must be done to further prove these findings.

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