Imagination: A Tool for Losing Weight?

Published:December 19th, 2010

In a recent study published by Science, the researchers have noted that imagining the eating activity of a craved food can diminish the actual craving of an individual to the said  food.

In this study, four groups of individuals were recruited to imagine certain activities.  In the first group, the researchers asked them to imagine doing 30 repititive activities at a time.  In the second group, the control group,  they asked the study subjects to imagine placing 33 coins within the washing machine. In the third group, the subjects were asked to imagine putting 30 coins inside the washing machine while eating 3 pieces of M&Ms.  For the fourth group, the subjects were asked to imagine putting 3 coins in the washer while eating 30 pieces of M&Ms.  After this session, all these subjects in each group were asked to eat real M&M chocolates.  As expected, those individuals that were asked to imagine eating 30 pieces of M&Ms in their imagination were only able to eat a few pieces of M&Ms compared to those that were asked to imagine other things.

The researcher’s conclusion? If you want to stop craving for a certain food, start imagining that you are actually eating it.  This way, your craving for the actual food will stop. Sounds like a good tool for losing weight?  Why not give it a try today?

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